Turning Likes Into Leads: Social Media Strategy

Social media shouldn’t feel like a chore, yet many businesses post randomly and hope for the best. The result? A lot of effort, little return. The truth: social media only works when you align your content with your audience and overall digital marketing strategy.

Why Social Media Matters

• Studies show that 90% of people shop from brands they follow on social media (Porch Group Media).

• According to LinkedIn data, four out of five members influence business decisions, making it a powerhouse for B2B marketing (Sprout Social).

Common Mistakes

• Posting randomly without a strategy.

• Ignoring engagement aka “posting and ghosting” (social media is a two-way street).

• Spreading thin across too many platforms too quickly.

Building Your Roadmap

1.        Define your goals: Awareness? Leads? Sales?

2.        Choose your platforms: LinkedIn for B2B, Instagram/TikTok for B2C.

3.        Create pillars: Content themes like education, storytelling, customer success.

4.        Engage: Reply to comments, messages, and mentions within 24 hours.

Social media isn’t just for stockpiling likes, it should grow your business. Book a strategy session with Goldenbound Marketing to turn your channels into growth engines.